Market saturation, overcapacity, increased price awareness, stronger competition – these are just some of the major challenges facing companies in most markets and industries today. Price management has a powerful influence on profits. Price is a subtle variable that depends on a number of different factors, many of them difficult to pin down exactly. The Roland Berger pricing excellence approach can help you tackle these challenges head-on by providing a systematic approach to optimizing sales and pricing. There are five key areas where companies must take action to optimize prices: Price perception and communication, pricing level and structure, price dynamics, price erosion and cost inflation. In the first three areas, Roland Berger offers unique solutions that time and again bring palpable results. (PDF, 1858 KB)
For the third time after October 2008 and March 2009, Roland Berger Strategy Consultants conducted a quick online survey among senior managers about the current economic crisis and its consequences for Central and Eastern Europe. The objective of the survey was to get a snapshot of the managers' mood and to show their expectations for the business year 2010. (PDF, 738 KB)
